CREATIVE DIRECTOR & FOUNDER

Creative Director & Founder - Fulcrum Home Decor

“Home interiors should feel personalised, emitting the personality of the owner. I don’t like commercial and extremely perfect interiors, because I like to design homes that reflect the people living in it” - Pallavi Arora.

Her story.

An inspiration on her own, Pallavi is known for her visionary designing skills which are minimal yet modern.

Her expertise vary from giving spaces a breath of life with her magical touch and in designing aesthetic furniture at her store.

Early in her career, Pallavi designed homes in Kolkata after graduating as a gold medalist. Before relocating to Pune, and designing sample flats for renowned builders, Pallavi also explored the field of designing interiors of financial institutions and offices as design head, at a firm in Mumbai. 

With her insatiable urge to transform lives with personalised interiors, Pallavi eventually decided to take up individual projects. During all these years she noticed a need for customised home decor and furnishings.

Her inclination towards details and the experience she’d garnered since 2004, got her manufacturing personalised home decor for all the spaces she was designing at that point, which in turn developed into an idea for the Fulcrum store!

Not too long into the entrepreneurial world, an overwhelming response for her craft, made Fulcrum offer custom solutions in furniture and decor. 

Today the store houses a team of young & talented designers who are passionate about everything spanning from decor to design, keeping the client’s need foremost. And Pallavi, apart from her love for designing personalised interiors and decor also multitasks as a You tuber, while extending her virtual designing services across the world.